MTA Partnership

MTA Partners with Covello to Provide Exclusive Benefits and Business Growth Opportunities to Members

Manitoba Trucking Association (MTA) has partnered with Covello to provide its members with exclusive access to a group health benefits plan specifically designed for the needs of trucking companies and their employees. Although many members already have existing benefits plans, this partnership offers a solution that both ensures adequate protection for employees, while also helping business owners drive growth with additional opportunities.

The Manitoba Trucking Association (MTA), established in 1932, is a leading advocacy group representing the trucking industry in Manitoba. Comprising over 300 member companies, including carriers and associated trades, MTA plays a pivotal role in developing and maintaining a safe and healthy business environment for its members. The association is dedicated to promoting the interests of the trucking industry, providing valuable resources, and facilitating networking opportunities to support the growth and success of its members.

Services and Key Benefits

The Solution

Covello’s solution goes beyond traditional insurance. Covello has designed a comprehensive group health benefits plan that provides flexibility and protection – while also fostering business growth. MTA plan members can now access our co-active networking program which serves as a powerful business development tool in connecting members with potential clients, partners, and opportunities across a wide range of industries.

Covello’s customer-first approach also ensures that our clients receive exceptional service from day one, with direct support for plan administrators and employees. The company’s in-house customer service team plays a vital role, offering one-on-one support to employees who don’t have to navigate impersonal 1-800 phone numbers, a level of personal, hands-on, service aimed at strengthening relationships and building trust.

The Challenge

Many MTA members, including both trucking companies and supporting industries, already have existing group health benefits plans in place, however, many of these plans are not fully optimized to meet their needs. The MTA sought a solution that would not only protect employees but also help business owners grow their companies by providing additional support, flexibility, and networking opportunities beyond traditional insurance offerings.
MTA needed a partner who could deliver tailored support, ongoing education, and direct access to a team that truly understands the unique demands of the trucking industry.

Key Benefits

Group Health Benefits Plan

Tailored to the unique needs of the trucking industry, offering flexibility in plan design to ensure businesses and employees are well protected.

Co-Active Networking Program

Facilitates valuable business development opportunities and connections across over 350 corporate clients in 45 different industries.

Dedicated Customer Service

Direct access to Covello’s expert team, offering ongoing support and education for MTA members and their employees.

First Nations Partners

Exclusive access to TIPI Insurance, the largest Indigenous-owned insurance company in Canada, bringing additional value to the program.

Results and Client Feedback

MTA’s commitment to providing exceptional service aligns perfectly with Covello’s personalized approach.

While the program is still in its early stages, Covello has already onboarded a number of companies and anticipates significant growth throughout the year. The partnership with MTA has led to positive feedback from its members who have praised the tailored benefits plan and the added value of the co-active networking program.

Connect with Us

If you are an MTA member interested in learning how Covello can enhance your group benefits plan and provide valuable business development opportunities, reach out to Andrew Clark, Director of Business Development. Let’s explore how we can support your business’s growth and protect your most valuable asset—your employees.


Andrew Clark
Director of Business Development
Email: andrewclark@covellofinancial.com
Phone: 204-761-7288

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